Business Plan 参考目录.doc

Introduction Create company’s name Logo Slogan Indicate the type of business Company’s overview Mission statement Vision statement Core values The Team Team members Structure Staff of department Provide the product write-up The Business Environment The country strong in (import and export) GDP GNP Household income per capital income tax Population statistics Gender ratio Higher Education Regular Education Non-Public Education Adult Education Political and legal concerns that affects the business Business policy Banking and Finance Information Salary scale Taxation Technological availability Communications Transportation and Infrastructure Railroads Highways and Roads Civil Aviation Demographics Shanghai culture Religions Food Languages Marketing Plan Market research SWOT Analysis Strengths Know-how Staff Branding Location Facilities Quality control Know the Competitors’ situation Feature Weaknesses Awareness Experience Public praise of coffee Opportunities The locations those competitors quit New market Cooperate / Joint venture According to the competitors Threats Costs compete The service of competitors Some articles of newspaper or magazine The selling way PEST analysis Political Political concern/situation/history background Economic Economic situation Performance Stability Social Cultual background History Situation Technological Popularity and availability Core value Situation analysis Industry Analysis Market analysis Customer /Consumer Analyses Product analyses Competitors analysis Operations Plan Innovation Packaging Innovation Equipment Identify your target audience MARCOM objective Increase market share Create awareness Reinforce brand loyalty Corporate image Corporate image Collaboration How frequent Image of product Newspaper General layout Radio Outdoor Ads Magazine Advertising Newspa