CORPORATES OCIARLE SPONSIBILITY资料.pdfVIP

CAROL ADMS AND AMBIKA ZUTSHI FORUM:ETHICALINVESTMENT CORPORATESOCIALRESPONSIBILITY: W H Y BUSINESSSHOULD ACT RESPONSIBLYAND BE ACCOUNTABLE ehaving in a socially responsible manner is Thispaper identifies drivers which increasingly seen as essential to the long- Bterm survival of companies. An international are pressurising organisations to survey conducted by PricewaterhouseCoopers in adopt corporate social responsibility early 2002 found that nearly 70% of the global chief executives believed that addressing corporate social and produce corporate social reports. responsibility was vital to their companies’ profitabili- The authors discuss what constitutes ty (Simms 2002). Corporate social responsibility has been defined as a good report, some of the problems “the integration of business operations and values with cuwent reporting practices, whereby the interests of all stakeholders, including customers, employees, investors, and the environ- benefits to organisations which ment are reflected in the organisation’s policies and produce cotporate social reports actions” (Smith, 2002, p. 42) and “the obligation of the firm to use its resources in ways to benefit society, and the costs to those which do not. through committed participation as a member of soci- ety, taking into account the society at large, and improving welfare of society at large independently of direct gains of the company” (Kok et al, 2001, p. 287). There are a number of other definitions, all of which include taking into account the social and environ- mental impact of corporate activity when making deci- sions. Corporate citizenship and corporate social responsibility are often