雅思口语基础段lesson3课件.docVIP

Example 1 (M=male, F=Female) M: All things considered, I think radio and TV are most suitable for our campaign. Do you agree? F: Yes. They are the most memorable and they reach the greatest number of people. M: Magazines are good, but I think you have to advertise for a longer time to reach enough people and often there are many advertisements that are very similar in the same magazine. F: Whilst newspapers are good, people don’t really read the advertisement in a newspaper unless they are looking for something specific. M: I guess the biggest advantage of radio and TV advertisement is that you can’t avoid them. If you don’t want to read an advertisement in a newspaper then you can just turn the page but on TV most people just sit and watch them. F: I think radio advertisements are often quite popular as well. I know I sometimes sing little song advertisements that I have heard on the radio. It’s a good way to achieve a strong brand and make people remember the name of your company. That’s especially important when there’s a lot of competition and many companies offering the same service as you. M: Good point. Many TV advertisements are very entertaining as well. I guess it’s definitely worth spending the extra money on radio and TV. Example 2. 比较欧式足球和美式足球 European Football and American Football 　　Although European football is the parent of American football， the two games show several major differences. European football， sometimes called association football or soccer， is played in 80 countries， making it the most widely played sport in the world. American football， on the other hand， is popular only in North America （the United States and Canada）。 Soccer is played by eleven players with a round ball. Football， also played by eleven players in somewhat different positions （位置） on the field， is played with an elongated （拉长的） round ball. Soccer has little body contact （接触） between players and therefore needs no special protective equipment. Football， in which playe