中国绿色食品出口存在的问题及对策分析国际贸易毕业论文.docxVIP

经济与管理学院本科毕业论文论 文 题 目 中国绿色食品出口存在的问题及对策分析 学 生 姓 名 高宗旭 好 班级 / 学号 1011081206 好 专 业 国际经济与贸易 好 论文起止日期 2013.11 -2014.06 好 指导教师 刘 湲 好 2014 年 4 月 制中国绿色食品出口存在的问题及对策分析摘要：近年来，出现了一些可喜的国际形势，比如国际市场的国内化和国内市场的国际化趋势，世界各国之前的高关税壁垒也相应有所削弱。但是对绿色食品来说，良好的国际形势和国际市场的占有量并不必然相关。一方面，我国绿色食品出口不同程度上受到绿色壁垒的影响。另一方面，我国绿色食品企业缺乏充分的对国际市场的分析，且缺乏适当的营销策略，进而导致我国出口产品结构失衡现象的出现。本文通过问题研究以及SWOT方法，分析了我国绿色食品行业发展存在的问题和优劣势以及机会、威胁，提出了绿色食品在开发和开拓市场方面的能力的提高需要有恰当的市场定位，并制定合适的符合国际市场要求的进入方式。本文积极分析国际贸易环境，并紧跟市场环境的变化，将“具体问题具体分析”的思想应用于我国有特色的绿色食品出口问题上，力求做到市场进入战略的准确，以使得我国绿色食品在国际市场上争得一席之地。关键词：绿色食品；出口；对策Abstract: The high tariff duties of every country in the world have been weakened greatly since recent years．Market internationalization has become an irresistible general trend．For green food，the international market capacity has been expanded，but it does not mean that the products have had a good market opportunity. On one hand，the green barriers have been the important factor that influences the agricultural products exportation from China. On the other hand，the green food enterprises of China are short of international marketing concept and an analysis aimed at international market in order to product mix and market structure lose balance．By studying the issues and SWOT method to analyze the development of Chinas green food industry problems and strengths and weaknesses as well as opportunities and threats presented green in improving the ability to develop and open up the markets need for adequate market position, and to develop appropriate The manner in line to enter the international market requirements. This paper analyzes the international trade environment positively and keep up with the changing market environment, will analyze specific issues, the idea is applied to the export of Chinas distinctive green issues, and strive to achieve accurate market entry strategy to make our country green gain a foothold in the international market.Key words：Green food；Exportation；Countermeasure目录一、绪论1（一） 研