团购网毕业论文.doc

论文题目 关于团购网如何获得用户信任的研究 诚 信 声 明 我声明，所呈交的毕业论文是本人在老师指导下进行的研究工作及取得的研究成果。据我查证，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得其他教育机构的学位或证书而使用过的材料。我承诺，论文中的所有内容均真实、可信。 毕业论文作者签名： 签名日期： 年 月 日 关于团购网如何获得用户信任的研究 [摘 要] 美国的Groupon 红红火火，取得了很大的成功，这边国内模仿它的团购网已呈现出“千团大战”的局面。团购网站的进入门槛低，造成市场上的网络团购网站参差不齐，出现了大量的“ 个人团购网站”。近来网络媒体上陆续曝出网民遭遇网络团购诈骗、质量难保、信息泄露等新闻，很多团购网站在消费者的心中也留下了极坏的口碑，致使很多消费者难以信任网络团购，严重影响了国内团购网站的发展。本文将在阐明了网络团购相关概念上介绍常见网络团购类型和网络团购信任危机表现形式，然后选择商户、认证、支付方式、销后服务、法律法规等层面来探析产生信任危机的原因。最后本文以伊玲团为案例，从各个层面探讨如何获得用户信任，旨在给国内网络团购的发展提供一个参考。 [关键词]网络团购；团购网站；信任危机； the research of team buying website how to win users trust Abstract：Since team buying website of Groupon flourishing, and getting a great success in Ameica, thousands of website at home itimate it. Because the doorsill for the team buying is rather low, which makes those kind of website emerged in the market have very different condition. Even there are lots of personal team buying websites exsit. And nowadays Internet medium reported that some team buying websites defrauded money, sold inferior goods, let out customers private information. Many team buying websites left a bad reputation in customers mind, which makes many customers can’t believe Internet team buying easily, and badly influences the development of team buying websites at home. This paper will illuminates Internet team buying and related concepts and intrroduce common types of Internet team buying and trust crisis forms. And then analyse reasons from point of view of merchant, authentication, payment terms ,laws and statutes. Eventually, this paper will give Yilingtuan as an example to dicuss how to win users trust at all levels, aiming to provide a reference for the development of Internet team buying at home. Keywords: Internet team buying team buying websites trust crisis 目 录 1 绪论 7 1.1 文献综述 7 1.1.1 研究背景 7 1.1.2 研究意义 7 1.2 研究框架 8 1.2.1 研究内容 8 1.2.2 创新之处 8 1.2.3 研究方法 9 1.3 术语说明 9 2 网络团购相关概述 10 2.1 网络团购简单介绍 10 2.2 网络团购的基本特征 10 2.3 网