武汉大学《用户体验设计》姜婷婷-Chapter 5 How people feel.pdfVIP

Chapter 5 How people feel? User Experience Design Tingting Jiang, Ph.D. {tij@whu.edu.cn} Emotions vs. Feelings vs. Moods The best human lie detector in the world Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life (2007) Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (2009) Paul Ekman 7 basic emotions Joy Sadness Contempt Fear Disgust Surprise Anger 7 basic emotions Why should we care about emotions in design? Emotions can be affected easily Affecting emotions How to affect human emotions? Muscle movement Anecdotes Surprises Difficulty Occupancy Music Smells How to affect emotions? Muscle movement Emotions are tied to muscle movement and vice versa. If you can’t move your muscles to make a facial expression, you can’t feel the emotion that goes with the expression. Muscle movement Muscle movement How to affect emotions? Anecdotes Anecdotes are in story form, invoking empathy which triggers an emotional reaction. Anecdotes are more persuasive than data-based approach. Anecdotes How to affect emotions? Surprises Human brain not only looks for the unexpected, it actually