The Globalization of Chinese Brands 报刊选读 教学课件.pptVIP

* * * * * The Globalization of Chinese Brands Answers to homework Globalization of Chinas Brands Lets go over the homework. Globalization of Chinas Brands 1) Give 2 examples of brands that are made in China, but are not Chinese brands? Answer: Nike/Hasbro or Hasbro/Ralph Lauren or Nike/Ralph Lauren. Globalization of Chinas Brands 2) What are global companies now seeing from China? Answer: direct competition from Chinese firms. China is now the manufacturer, brand and patent holder. Globalization of Chinas Brands 3) Give 3 examples of companies that made the necessary shift to global markets, but are not Chinese? Answer: Cemex (Mexico), Vale (Brazil) and/or Infosys (India), Cognizant (India). Globalization of Chinas Brands 4) What are 3 ways that Chinese companies are going global? Answer: niche markets (selling brands that are unique), joint ventures (partnering with another company to produce a product) and mergers and acquisitions abroad(buying or taking over other companies) Globalization of Chinas Brands 5) A man named Doctoroff is quoted in the article. According to him, in order for Chinese companies to be successful, what do they have to do? Answer: Chinese companies should retain their Chinese characteristics and that would ultimately mean Chinese management. Globalization of Chinas Brands Im going to offer tips for writing essays. Why? Who cares? Because: one day you might want to study in America and the application process usually involves writing an essay. Globalization of Chinas Brands Some tips on writing essays. Some of you copied word for word from the Forbes article: “As we can see, things are changing, China is now also the brand and patent holder... “ Globalization of Chinas Brands “As we can see, things are changing, China is now also the brand and patent holder... “ DO NOT do this in an essay. Always reference where you got the sentence from! Globalization of Chinas Brands A more acceptable way to rewrite this