快速消费品网络营销策略分析.docVIP

本科学生毕业论文 快速消费品网络营销策略分析 系部名称：T 专业班级： 网络打印 A4 6分/页 5分/面 学生姓名：全国话费充值 全国各种产品批发 指导教师： 全国最质优价廉 职 称： 5分/面 全国网络批发商城 T The Graduation Thesis for Bachelor’s Degree The Analysis On Internet Marketing Strategy Of Fast Moving Consumer Goods Candidate: Specialty: Class: B Supervisor: Institute of Technology Harbin 摘 要 在进入新世纪的今天，以国际互联网为基础的信息技术正在改变着的我们的生活方式、工作方式和商务方式。 20世纪60年代末互联网起源于美国，到90年代初，互联网络已由美国发展到全世界一百多个国家和地区。随着互联网的普及，网民的人数急剧增加，网络企业发展异常迅猛，网络经济呈现出强劲的发展势头。网络营销也因此而得以起步和发展。 网络营销的发展是伴随着信息技术的发展而发展的，目前信息技术的发展，特别是通讯技术的发展，促成互联网络形成一个辐射面更广、互交性更强的新型媒体。它不再局限于传统的广播电视等媒体的单向性传播，而且可以与媒体的接受者进行实时的互交式沟通和联系。网络营销对传统营销的冲击是多方面的，互联网影响到了包括供货商、企业内部结构以及企业与顾客关系在内的企业营销链的各个层面；互联网的应用使市场营销环境发生了深刻的变化，在实际操作中，传统的营销组合也被赋予了新的内容，成为独特的网络市场营销组合。ABSTRACT In today’s new century ， the nformation technology based on internet is changing our way of life， working and business． Internet originated from the United States in the late 1960s， and it spreaded rapidly during 1990s．oth the number of netizens and that of internet firms have distinctly increased since then． Internet arketing is accompanied by the development of information technology， the current development of information technology， especially communication technology， led to the formation of a new media much more radiating and interactive． It is no longer confined to traditional media such as radio television and broadcast with the one-way communication， but also with the media recipient of the interactive communication and liaison in real-timee impact of traditional marketing on internet marketing are manifold， a growing number of applications in Fast moving consumer goods industry in internet marketing． Including the effect to the suppliers， the internal structure of enterprises， as well as enterprises and businesses， customer relationship at all levels of the marketing chain; the application of the nternet marketing environment has undergone profound changes in actual operation， the tradi