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长春宇龙房地产开发有限公司营销策略研究.doc

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长春宇龙房地产开发有限公司营销策略研究

吉林农业大学学士学位论文论文题目：长春宇龙房地产开发有限公司营销策略研究学生姓名：院系：经济管理学院专业班级：市场营销三班指导教师：职称：讲师 2010 年 5 月27日目录···········································································································································Ⅰ 摘要及关键词········································································································································································································································································1 一长春宇龙房地产开发有限公司概况···················································································1 二房地产行业现状···················································································································2 （一）我国房地产行业现状······································································································2 （二）长春市房地产行业现状··································································································2 1 住宅需求空间大·····················································································································2 2 房价会稳中有升·····················································································································2 三长春宇龙房地产开发有限公司营销策略存在的主要问题···············································4 （一）忽视市场调研·················································································································4 （二）目标市场不明，市场定位模糊······················································································4 （三）产品卖点把握不准，痴迷炒作······················································································5 （四）不切实际的广告宣传，造成广告陷阱··········································································5 （五）没有充分利用网络营销技术·························································································6 四长春宇龙房地产开发有限公司提升营销策略的对策·······················································6 （一）深刻洞悉市场·········