我国的冷链物流市场及其发展策略外文中英文翻译.doc

我国的冷链物流市场及其发展策略外文翻译 Chinas cold chain logistics market and its development strategy Material Source: Internet Author:Ruchun Deng [Abstract] frozen most of goods in our daily consumer goods, including eggs, meat and meat products category, aquatic products, fruits and vegetables, dairy and cold drinks, medicine and so on. In recent years, as Chinas economic development and peoples living standards, consumption of frozen goods is growing. Closely related goods and refrigerated cold chain logistics is developing rapidly, but, overall, the development of cold chain logistics is still not keep up with market demand. First, the refrigerated transportation market situation and development strategyIn recent years, Chinas meat, eggs, milk, aquatic products, fruits and vegetables such as more than 10% increase per year, of which 75% of perishable food. The perishable goods mainly by rail and road transport. At present the volume of road transport refrigeration refrigerated volume of total 25%, China now has all kinds of refrigerated vehicles more than 6 vehicles, refrigerated trucks annual production capacity of 4,000 vehicles. Total railway refrigerator cars of more than 5400 vehicles, to meet about 50% of the national volume. Therefore, our refrigerated transport market in general is in short supply. But it should be noted that the refrigerated transport market in China there are also outdated facilities, low quality of transport, social level is not high, loss of high-cost and high View of the refrigerated transportation market situation, the logistics enterprises in marketing, refrigerated transport, it should adopt the following strategy. First, the traditional transport enterprises should actively develop the refrigerated transport business. On road transport enterprises, the relative excess supply in the transport, transportation, more and more cases of low profits, the development of refrigerated transport is a wise choice, as long as strengthen marketin