商务英语与沟通论文.docxVIP

Youku Tudou outlines vision for merged companyAbstract: On March 12, 2012, two domestic famous video website youku and Tudou jointly announced that the two parties has signed a final agreement to combine into a new company YoukuTudou. The newly merged company plans to keep Y and T as distinct players to target different kinds of users. According to the planning, Tudou will go fashion, youth, individuality; unwilling ordinary road while youku is positioning mainstream, atmosphere, inspiring; realizing the dream. So, why two once competitive enterprise will suddenly merge?The reason involved the two company status and the entire Chinese network video market development status.Keyboard: mergence china network video market domestic video website Introduction: In 2005 from the online video websites since the establishment of YouTube, network video industry has become the Internet system emerging a industry. In 2007, due to the national global broadcasting company and news group jointly established the Hulu video web site, it is to let video industry into the peak period of development. In China, the video industry also develop rapidly, among them youku and Tudou are no doubt leaders, these two websites go Hulu buyout hd film copyright mode and the UGC YouTube (user create content) model, represents their model in the domestic top level. But in the video industry competitive today, the two giants suddenly choose merge, this kind of violation of the phenomenon of game theory will have what influence, and will produce evidence about the effect of, this is worth digging. Text index:1. Two big company profile2.Why will Youku and Tudou merge?(1) The cause of the enterprise itself (2)China network video industry problems 3.What consequence will this thing produce(1) For the development of the company(2) For the development of this industry4.What is the development strategy of the company after the combination?5.My personal expectation for the company:(1) Reducing the adv