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大学简洁授课模板：过去，现在，未来的科技如何影响我们的生活Social Networking Past, Present, Future
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 6. Social Networking Will Split into Layers Business Logic EC2 S3 Mgmt Tools Mapping Layers Network Layers Social Graph / Features Open Source Data Totally New Opportunities 7. Social chaos creates new markets Social Support Social SFA Social Analytics Personal Relationship Mgmt Reputation Mgmt / Authority Social Marketing Fuck “Check Ins Badges” Skate Where the Puck is Going The definition of social networking will cease to exist in the way that we seldom think about Internet companies And for those who wonder if Facebook now IS the Internet, remember …. Plus ?a change April 2000 Jan 1998 May 2007 It’s why Zuckerberg remains paranoid And why there’s still a dream for those of you who work hard innovate Social Networking Past, Present, Future Thank you * * * * * * * * * * * * * * * * * * * * * * * * Web 2.0 was born and we evolved online social expression Web 2.0 was born - social contribution Blogging Photos Video Web 2.0 went social - skewed back to youth Teenage Middle America Scantily Dressed Design chaos Ads galore Not verified Up market University Exclusive Urban elite Clean Ad free Verified Facebook launched. Was exclusive It started as .edu And they captured the tech elite They each captured 100m users, who increasingly wanted to share photos / video MySpace Bought PhotoBucket Google Bought YouTube And MySpace declared war on developers And this guy (22) Schooled this guy (75) He understood software business was different than media business Within a SINGLE YEAR the game was over And Facebook went mainstream And then some !!! And we’re back to advertising non-web pages Brands are spending big abandoning web pages Social networking then went “open” Asymmetric Public Twitter really is a totally new concept Marketing channel RSS reader Instant messaging Chat Room Data mine Customer service Dept And perhaps “open” went a bit too far Social Spending I think we all know that soc
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