包装设计的审美意境-包装工程.PDF

鍖呰宸ョ▼ PACKAGINGENGINEERINGVol.32No.42011.02 26 鍖呰璁捐鐨勫缇庢剰澧 鍒樺畯鑺癸紝涔斿叞 锛堟渤鍖楄仈鍚堝ぇ瀛︼紝鍞愬北063000锛 鎽樿锛氬垎鏋愪簡鎰忓銆佸寘瑁呰璁″缇庢剰澧冪殑姒傚康涓庣壒寰侊紝浠ュ強鍖呰瀹＄編鎰忓鐨勪环鍊硷紝鎻愬嚭浜嗏€滄剰澧冨寘瑁呪€濊繖涓€鏂扮悊璁猴紝骞 鏍规嵁鍥界敾鎰忓浜х敓鐨勬柟寮忓拰琛ㄧ幇褰㈠紡锛屾帰璁ㄥ浣曡惀閫犲寘瑁呯殑瀹＄編鎰忓锛岃璁″嚭鍏锋湁瀹＄編鎰忓懗鐨勫寘瑁呫€傚湪姝ゅ熀纭€涓婏紝 鎻愬嚭鈥滄剰澧冨寘瑁呪€濇槸鑹烘湳涓庡晢涓氱殑鏈夋晥铻嶅悎锛屼笉浠呬紶鎾編锛岃〃鐜板晢鍝佸寘瑁呭缇庝环鍊硷紝杩樺彲澧炲己鍖呰鐨勪紶杈炬晥鏋滐紝鎻愬崌鍝 鐗屾枃鍖栧唴娑碉紝鎺ㄥ姩鍝佺墝鎴愰暱銆 鍏抽敭璇嶏細鍖呰璁捐锛涘缇庯紱鎰忓 涓浘鍒嗙被鍙凤細J524.2 鏂囩尞鏍囪瘑鐮侊細A 鏂囩珷缂栧彿锛?001-3563锛?011锛?4-0026-03 Artistic Conception in Packaging Design LIUHong-qin 锛孮IAOLan 锛圚ebei United University Art Institute 锛孴angshan 063000 锛孋hina 锛 Abstract 锛欼t summarized and analyzed the concepts, features and value of the artistic conception in the packaging design. It proposed a theory of the artistic conception packaging, according to the methods and forms of artistic conception in Chinese painting. It explored how to create an artistic conception in the packaging design, to design a packaging full of aesthetic taste. To make the image of packaging not only as the prolocutor of the product, but also the messenger of the beauty can improve the communication effects of packaging, and also enhance the aesthetic value. Key words 锛歱ackaging design 锛沘esthetic 锛沘rtistic conception 鐜颁唬鍖呰璁捐鏄晢鍝侀攢鍞€佸搧鐗岀珵浜夌殑蹇呰鐜 閲嶈鍥犵礌銆傗€滄剰澧冣€濆瑙佷簬鍞愮帇鏄岄緞銆婅瘲鏍笺€嬩竴涔︼紝鈥滆瘲鏈 鑺傦紝骞舵彁鍗囩潃澶т紬娑堣垂鐨勫缇庡搧浣嶃€傞殢鐫€闈炵墿璐ㄧぞ浼 涓夊锛氫竴鏇扮墿澧冿紝浜屾洶鎯呭锛屼笁鏇版剰澧冣€濓紝浠栬涓烘剰澧 鐨勮繘鍏ワ紝浜轰滑鐨勬秷璐规剰璇嗙敱鍔熻兘鎬ч渶姹傞€愭笎瓒嬪悜浜庢儏 [2] 鈥滃紶涔嬩簬鎰忚€屾€濅箣浜庡績锛屽垯寰楀叾鐪熺煟鈥濄€傝繎浠ｅ畻鐧藉崕 [3] 鎰熸秷璐癸紝瓒婃潵瓒婃敞閲嶆秷璐圭殑瀹＄編鎰夋偊锛岃繖涓哄寘瑁呰璁 涔熸彁鍑衡€滄剰澧冩槸鎯呬笌鏅殑缁撴櫠鈥濓紝鑹烘湳瀹舵妸鑷繁鎰熸偀 鐨勬儏鎰熶笌瀹＄編琛ㄧ幇鎻愬嚭浜嗗瑙傞渶姹傦紝浠ュ寘瑁呰璁＄粨鍚 鐨勮壓鏈儏鎰熻疮绌夸簬鏁翠釜浣滃搧涔嬩腑锛岃壓鏈儏鎰熷苟涓嶆槸鑹 涓浗浼犵粺缇庡锛屾敞鍏ュ缇庢儏鎰熷洜绱狅紝铻嶆眹浼犵粺缇庡绗 鏈鐨勪釜浜烘儏鎰燂紝鑰屾槸浜虹被绀句細鏅亶瀛樺湪鐨勬儏鎰焄4]銆 鍙凤紝浣夸箣鏇村瘜鏈夎壓鏈編鎰熴€傚寘瑁呰璁″缇庢剰澧冪殑娓 鎯呮劅鐨勫叡楦ｄ娇寰