英语presentation关于 Advertising.pptVIP

Different types of advertising The function of the advertising Feedback of consumers and manufacturers Summary Advertising is the activity and industry of advertising things to people on the internet,newspapers,ect. 广告的分类 1.按照宣传对象划分 产品广告 product advertising 非产品广告 non-product advertising 商业广告 commercial advertising 非商业广告(公益广告） non-commercial advertising 行为广告 behavior advertising 认知广告 cognitive advertising 2.按照目标群体划分 消费者广告 consumer advertising 业务广告 business advertising 3.按照传播媒介划分 印刷媒介广告 print advertising 电子媒介广告 electronic advertising 户外媒介广告 out-of-home advertising 直邮媒介广告 post advertising 4.按照目标区域划分 地方广告 local advertising 全国广告 national advertising 国际广告 international advertising Advertising Advertising feedback of consumers and manufacturers Question: As a consumer, what’s your opinion about advantage and disadvantage of advertisement? ⅰ.positive aspect ⅱ.negative aspect ⒈Provide consumers with a good collection of goods and service ⒉Manufacture can take advantage of ads to promote their products and gain the profits ⒈ Spoil our daily life and waste our time ⒉ Mislead consumers Some pictures about disadvantage * * * * * * 组员: What is advertisement?Could you give a brife definition to advertisement? Function 2、accelerate requirement and increase sales 3、promote the competition and extend the market 1、transmit the information of commodity Function 4、introduce some knowledge to guide consumption 5、enrich our life to make us happy 6、warn or teach us about attitude and behavior Transmission of the information The basic function of advertisement is making customs understand the Commodity trademark, performance, use and maintenance Accelerating requirement Guiding consumption Warning and teaching * * *