基于sns的社会化营销（marketing on facebook）.pdfVIP

Best Practice Guide Best Practice Guide Marketing on Facebook 1 Introduction The Facebook ecosystem Five guiding principles · Build a strategy that is social by design · Create an authentic brand voice · Make it interactive · Nurture your relationships · Keep learning Facebook by objective · Foster product development and innovation · Generate awareness · Drive preference and differentiation · Increase traffic and sales · Build loyalty and deepen relationships · Amplify recommendation and word of mouth · Gain insights Helpful Resources 2 Best Practice Guide Introduction At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web. Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.