WHAT MAKES TOMS DIFFERENT美国Toms公司分析.docxVIP

WHAT MAKES TOMS DIFFERENTIntroductionTOMS is a famous company forcasual shoes in America. It advocates comfort firstly, uses environmental-friendly materials, and has durable and soft leather-covered insole likesalpargata. Moreover, Blake Mycoskie, a designer American, is talented and created TOMS according to traditional cloth shoes from Argentina. During Blake Mycoskie travelling in Argentina in 2006, he witnessedlocal children need walk for miles to search clean water sources or go to class, but they did not have shoes to protect their foot.Therefore, Blake Mycoskiegot inspiration to establish a new for-profit charitable business that is TOMS to help poor children. At the same time, he promised to give a shoe as a gift for every child in the world when each customer buys a TOMS shoe. Many people have fallen in love with TOMS because of the idea.Differences of TOMSCompany Culture“Your purchase today guarantees a child shoes for tomorrow,” which is a goal for TOMS. They consider themselves as philanthropist that they could improve environment of living through business.Contribution, it is one ofcharacter of this TOMS. Once customer buy stuff from them, TOMS will provide supplies of living to impoverished people, such as cloth, shoes and books. TOMS is always operating jobs by following up their brand values and they is keeping communicate with the world. TOMS have the concept of environmental protection for producing shoes, 80% recycle post-consumer waste for shoebox.TOMS is hiring cheapest labor force for producing shoes.They have well-done monitoring systems and make sure everything is legal of practicing business. In general, TOMS has their own characteristic culture. Company ValuesContribution, it is the biggest values for the company. There is a slogan “one for one”. Actually, They are not only providing shoes but also providing sight-saving surgery and medical treatment when people bought eyewear from TOMS. Water is life. There are more than millions people c