3000字report.docVIP

Executive Summary The business of car rentals is called the sunrise product in recent years, with its market growing stronger more than ever. It has been 100 year history and more than 7,000 companies of the car rental market. The essay will take Budget car Rental Company, one of the top five car rental companies, as an example to describe and analyze the business of car rentals. Firstly, the essay will describe the advantages of the business of car rentals, and introduce Budge Company. Of course, the introduction of its competitors will be included. Then, it will identify 2 segments that Budge targets and explain what target marketing strategy it uses. Following, the essay will discuss the structures Budge has taken from four aspects. Contents 1.0Introduction 1.1 The business of car rentals is called the sunrise product in recent years, with its market growing stronger more than ever. It has been 100 year history and more than 7,000 companies of the car rental market. 1.2 The essay will take Budget car Rental Company, one of the top five car rental companies, as an example to describe and analyze the business of car rentals. Firstly, the essay will describe the advantages of the business of car rentals, and introduce Budge Company. Of course, the introduction of its competitors will be included. Then, it will identify 2 segments that Budge targets and explain what target marketing strategy it uses. Following, the essay will discuss the structures Budge has taken from four aspects. 2.0 Advantages of the business of car rentals and the introduction of Budge This section will firstly point out the advantages of the business of car rentals, and then, give a brief introduction of Budge, of course, the introduction of its competitors will be included. 2.1 Compared to buying a car, renting a car has several advantages: it can save the insurance, annual inspection and other maintenance; the various types, sizes of cars, cheap prices and the release of ban in loca