手机发布系统.pptxVIP

Premier Mobile Web Publishing PlatformPresented byRich Holdsworth, CTO WappleWe are a mobile web technology businessPlatformBuildTechnologyBespokeMobile Web vs. OS AppsApps are temporary, the web is foreverWe swap our phones every 12-18 monthsHow many PC operating systems have you truly used?Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone?New phones lose application dependant customersSome applications prohibit useThe friend with the pizza app paysA reliant user won’t connect without the appApplication updates are cumbersome compared to dynamic Mobile Web sites* The exception is a custom application deployed to a workforce!Connection trendsI am finding myself connecting via wi-fi more and more, Vodafone less and lessChoosing mobile device over laptop and desktop more and moreOnly sites and services designed for Mobile web‘Real’ websites are painful on even the smartest smartphones.My Gut FeelingI made such a transition beforeMy landline used to be my preferred numberNow it is only there because I have BroadbandAs more services work reliably on mobile we will see a significant rise on browsing through mobile devicesBut not so great through mobile carriersTranscoding - TranschmodingLets not mix up video and web transcodingVideo transcoding – goodWeb transcoding - badShow me a transcoded site that is any goodTranscoding does not honour the fundamental difference between mobile and desk-based accessCreating specifically for mobile allows tailored experiencesContinued...Computers are very bad at recognizing diverse visual patterns.CAPCHA signup protectionWould you trust an automated process to turn a book into a film?Mobile WebThe possibilities are limitlessMobile internet presents an unrivalled opportunity to connect with users wherever they areYou know thisThe Mobile Internet is NOT the InternetUsers browse the mobile internet with a different purposeHave you considered this?Developing from scratch is difficultTremendous variation between