手机在线游戏分析.pdfVIP

Cellphone Online Game Business Market Overview Jun 2009 Larry Zhang CEO Troodon Enter-Tech Inc. PC Online Game Business in China — Of all the 14 public Chinese internet companies in US capital market, 6 are PC online game companies. NASDAQ: NTES SNDA CYOU GA PWRD NCTY — In 2009Q1, these 6 companies’ total market value is 12B USD(50%), revenue is 505M USD (60% ) , net profit is 226M USD (70%), — PC online game is by far the most successful internet business in China Common conceptions of Cellphone Online Game — Players only play Cell phone Online Game (COG) for short periods of time — Because game effect is limited by the small cellphone screen, players would not pay as much as they pay for PC online games — Cellphone Online Game (COG) businesses will have a much smaller market than PC Online Game (POG) businesses COG – Who are playing According to our operations data — Users play for 4.5 hours per day on average; — most have their battery charger on when they play — Users spend most of their leisure time in the game COG User Characters — Have a lot of free times — Do not have any other better entertainment options during their main free time Conclusions — COG users have limitations in entertainment activities during the majority of their free time — They regard COG as their best and primary form of entertainment COG – How much they pay Business Index of Online Game Business Peak Concurrent User (PCU) Average Concurrent User (ACU) Average Revenue Per ACU (ARPU) = Product Revenue / ACU ARPU/ACU Compare (Virtual Item Selling Model) 08Q4 PC Online Game Company ICYOU: 299 PWRD:202 GA: 212 09Q1 Troodon Games 190 ~ 300 Customers pay as much