成功实施蓝海战略的工具Business+Ocean+Success+Management_Tools.pptxVIP

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成功实施蓝海战略的工具Business+Ocean+Success+Management_Tools.pptx

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成功实施蓝海战略的工具BusinessOceanSuccessManagement_Tools

Visual Tools for Comprehensively Assessing, Predicting, Designing, and Managing Blue Ocean Success(… and Red Ocean Failure?)?Dr. Rod KingThought Leader on Blue Ocean SuccessBLUE OCEAN SUCCESS MANAGEMENT BLUE OCEAN SUCCESS MANAGEMENTA Seamless Integration of the Best Tools for Strategy, Innovation, and Performance ManagementCopyright 2009. Dr. Rod King. mailto:rodkuhnking@rodkuhnking@ / /RodKuhnKing/RodKuhnKing PERSONAL SUCCESS TOLLGATESWhat is (Multi-level) Personal Success? What is the Potential of Each Personal Tollgate for Blue Ocean Success?UNIVERSAL SuccessWorld (International) SuccessSociety (National) SuccessCommunity (Local) SuccessFamily SuccessIndividual SuccessNote: Blue Ocean = ‘Above Best-in-class’ = ‘Best Ever’ = ‘Virtually Ideal’ Copyright 2009. Dr. Rod King. mailto:rodkuhnking@rodkuhnking@ / /RodKuhnKing/RodKuhnKing BLUE OCEAN SUCCESS IN BUSINESSCopyright 2009. Dr. Rod King. mailto:rodkuhnking@rodkuhnking@ / /RodKuhnKing/RodKuhnKing TOOLS OF BLUE OCEAN SUCCESS MANAGEMENT BUSINESS SUCCESS GOALS/TOLLGATES What are (multi-level) business goals/success? What is the potential of each business goal/tollgate for Blue Ocean Success?BUS. SUCCESS VOICE/SCOREBOARD What is the current business success? What is the goal or desired/potential business success? How to track or monitor performance?BUSINESS SUCCESS RADAR How to generally get to the desired business success?BUSINESS STRATEGY MATRIX How to more specifically get to desired business success?TOOLS OF BLUE OCEAN SUCCESS MANAGEMENTSCALABLE MARKETS SCENARIOS What is the main customer job, activity, and/or value proposition? What tools/ecosystem do customers currently use to complete customer job? What is ideal tool for completing job?BLUE OCEAN MAP Where is current business success? Where is desired business success? How to generally get to desired business success?BLUE OCEAN RADAR Where is current business success? Where is desired business success? How to generally get to desired business success?