企业竞争力的影响因素及对策毕业论文.docVIP

摘 要 随着世界经济的一体化，经济全球化使得竞争日趋激烈，企业竞争的实质，是企业自身在市场上的产品或服务的占有率以及在用户中的信誉。企业企业是企业获取持续竞争优势的来源和基础中国企业欲在经济全球化大潮中立于不败之地，最有效也是最关键的一点，即提升企业的。以技术创新为核心，以信息化为动力，以争创名牌为手段，以为后盾，全面提升自己的，才能在日趋激烈的国际市场竞争中有所作为。 竞争力竞争力企业文化 Abstract Along with world economy of integrated regional cooperation, economy globalization to make competing very acuty day by day, the substance of company competitive is it product or service occupancy in market place and the prestige from user. The company competitive power good or bad suffer from every side element influence, in order to increase the company of competitive power, the company must have self core competitive power, the company core competitive power is it get continuance competitive edge’s source and base. the china company want to get succeed in economic globalization, the most effect and also the most pivotal is upgrade the company core competitive power. to use technical innovation as core, use information as motion, found famous brand for method, use business culture as support, promote own core competitive power overall, and ability get succeed in the intense international competition market day by day. Keywords: competitive power, core competitive power, business culture 目 录 1 引言 ……………………………………………………………………………………1 2 企业竞争力层次透视……………………………………………………………… 2 2.1 从市场的层次看，优胜劣汰是2.2 从科技层次看，创新能力成为企业竞争力的关键………………………………… 2 2.3 从企业行为层次来看，增强企业竞争力依赖战略经营障…………………… 3 3 提高企业竞争力的主要影响因素……………………………………………… 4 3.1 产业集中程度低、区域性产业结构趋同…………………………………………… 4 3.2 企业制度未健全，企业低成本扩张受约束………………………………………… 4 3.3 正确的经营观念有待进一步的提高………………………………………………… 4 3.4 企业的科技创新机制乏力…………………………………………………………… 5 3.5 企业的竞争策略缺乏创新…………………………………………………………… 5 4 提高企业竞争力的对策措施………………………………………………………6 4.1 建立健全市场竞争秩序，维护公平竞争…………………………………………… 6 4.2 在产业结构战略性调整中提高产业的集中度……………………………………… 7 4.3 制定正确的企业发展战略…………………………………………………………… 8 4.4 要重塑企业的科技创新体制………………………………………………………… 8 4.4.1 针对我国企业创新不足改变这一状况，就要坚持以人为本，做好对人力资源的管理………………………………………………………………………………………… 8 4.4.2 市场竞争的主体是企业，企业应该面对加入WTO后的机遇和挑战，重新塑造企业的科技创新机制……………………………………