英菲尼迪媒体沟通报告Infiniti Amazing Race Media Communication Conference Report.pptVIP

Infiniti Strictly Confidential Restricted CEO Review Frankfurt Infiniti Strictly Confidential Restricted Infiniti Strictly Confidential Restricted * * * Infiniti “Amazing Race” Media Communication Conference Report December 2014 Dongfeng Infiniti Marketing PR * Content Event Overview Photo Gallery Media Interview Media Feedback Media Strategy Selected Clippings Communication Summary * Event Overview To invite different types of media communicate Infiniti “The Amazing Race” with corporate executives of DF Infiniti and Program director: After being held in Beijing Kerry Centre on 3rd Dec. 2014, there were total 11 journalists attended this meeting and interviewed Dr. Daniel Kirchert, Mr. Vicent Liu and Mrs. Yi Hua Corporate executives of DF Infiniti and Program Director of AR together with journalists to discussed the new chapter of auto brand marketing Introduction of broadcast Results of Infiniti “The Amazing Race” Select traditional media (e.g. Newspapers, Weekly Magazine) to produce professional voices Invite more new media (e.g. website social media) to magnify communication effect Choose reasonable media to maintain a consistent Communication wave for AR Different between “United Production” and Sponsorship Advantages of United Production Broadcast Results of Program Concept of Customized content marketing Media Strategy * Communication Summary 2 pieces from Website 3 pieces from WeChat National Mainstream Media Beijing Youth Daily; Madisonboomchina; Chinanewsweekly reported Photo Gallery * Event Highlights –Media Interview * Dr. Daniel Kirchert, CEO of Dongfeng Infiniti Mr. Liu Xun, Director of Marketing PR of Dongfeng Infiniti Mrs. Yi Hua, Producer of 《The Amazing Race》 Media Feedback-AR Media Meeting * From the 《Where are we go, Dad》, 《A Bite of China Tour》 to 《The Amazing Race》Infiniti built up a close connection to its customers by these emotional experiential activities, an