商品流通概论课程论文.docVIP

摘要 随着经济的发展，而且在今天这样的全球化的环境下，市场的竞争是越来越激烈。许多的企业为了在这样激烈的竞争环境下得以生存，他们不断的想方设法。在大城市里许多的企业是斗的是头破血流。但是在中国广阔的农村里，许多的地方还是空白。其实不是企业不想去占领农村市场，而是许多的企业在农村市场失败啦。要打开广阔的农村市场企业必须的做好商品的流通，不然的话即使没有强大的竞争对手的的存在企业依旧不能成功。在弄村很多的因素制约着消费者和企业，对于企业首先是必须看到这个方面。但是这些个因素是不明显的隐形得，使得企业开拓更加的困难。所以对于企业来说在农村市场商品的流通时他们能否在农村生存的关键。同时政府也可以利用这样的机会进一步的解决好“三农”问题。因此商品在农村的流通不止是关于企业能否在农村市场的生存问题，更为重要的是现在他已经是我们能否解决好“三”农问题的重要因素了。 关键词： 农村市场 商品流通 三农问题 企业生存 Abstract With the development of economy, but also in todays global environment, market competition is more and more fierce. Many enterprises to in such a competitive environment for survival, they constantly trying. In the cities of the enterprise is a lot is split. But in China, many of the vast rural areas where still blank. Actually, not enterprise doesnt want to go, but many rural market occupy the market failure in rural enterprises. To open wide the rural market enterprise must do the circulation of commodities, otherwise, even if no powerful competitors existing enterprise still cannot be successful. In the village of many factors restricting consumers and enterprises, enterprises must see to this aspect is the first. But these factors are not obvious stealthed, makes the enterprise develop more difficult. So for the enterprises in the rural commodity circulation when they can live in rural areas. The government is also can use this opportunity to solve the SAN nong questions. Therefore in the rural commodity circulation is not about enterprise in rural markets can survive, more important is now he is whether we can solve the problem three agriculture is an important factor. Keywords: rural market commodity circulation problems concerning enterprise survival 目录 我国农村商品流通体系发展现状……………………………1 农村流通体系发展落后的原因分析寻求解决三农问题新的战略突破口实施商品流通导向的支农政策方略引导农民进入市场并鼓励农民从事商品流通业实现“三个完善”和“五个调整”重视物流供应链理论在农村商品流通中的作用完善支付方式根据农村流通特点采取适合农村的多样化销售方式积极发展租赁等各类市场从农业生产本身着手实现农业增效、农民增收是解决三农问题最直接的战略着眼点。国际经验和中国实践无一不证明这一政策导向存在着理论和现实的双重困境。随着人民生活质量的提高，温饱问题解决后，农民对生产、生活品的消费需求发生了深刻的变化，已经从生存型消费转变为享受型