Business buyer behavior顾客购买行为.docVIP

International customer behavior Abstract: Consumer buying behavior refers to the people to meet the needs and desires and looking for, select, purchase, use, evaluation and disposal of products, services, the process of intervention activities, including consumers subjective psychological activities and objective material activity two aspects. Consumers purchasing behavior is composed of a series of links, element complete process. In this process, the purchase decision in the central position; Decisions correctly or not directly decided to purchase behavior, pointing to the way and the size of the utility. Keywords: behavior, consumer, purchase, process Consumer buying behavior refers to the people in order to meet the person, family life need or enterprise in order to meet the needs of production, when buying a hobby products or services of all kinds of behavior, and the purchase decision process. Consumer buying behavior, diversity, dynamic and interactive volatility, impulsivity, trading, etc. Strictly speaking, the customer purchasing behavior is composed of a series of links, namely customer purchasing behavior is derived from the purchase decision-making process in the system, and under the influence of internal and external factors. Customer purchase behavior of complex, puts forward more on sales staff, a higher challenge. For excellent sales staff, to master the customer buying decision process and understand the factors that affect the customer to make a buying decision and so on all aspects, such as critical. Procurement is the buyer in accordance with the requirements, in a reasonable time, with the most reasonable price to buy the best goods; We can learn that in the process of buyers to purchase, there are a few points are requires consideration of sales people; Is first buyers demand, that is to say, you should be very good to know the requirement of the buyer; Secondly, time, time is a limited resource, you need to ensure a good delivery date; Thir