选修九Unit5 Inside advertising教案设计.docVIP

选修九Unit5 Inside advertising教案设计 教案背景 1面向学生：高中学生 2学科：英语 2课时：1 3学生课前准备： 1）阅读有关“广告”的背景材料，为学习本文做好热身。2） 学习本单元有关词汇及表达。 教学目标 情感目标：Reading预习学案 Part B (Before the class) Read the passage and answer the following questions. Advertising is only part of the total sales effort, but it is the part that attracts the most attention. The simplest kind of advertising is the classified ad. Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them. A classified ad is usually only a few lines long. It is really a notice or announcement that something is available. Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a larger audience, many who want to put out their ads use national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, often no more than a slogan(标语) which the public identifies with the product. The same techniques have been carried over into television advertising. Voices and music have been added to colour and pictures to catch the ears as well as the eyes. Television ads are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising. 1. Every day the newspapers carry a few pages of _________________, which is the simplest kind of advertising. 2. Many who want to put out their ads often use _____________, _____________as well as newspapers. 3. Find the words and phrases from the passage and translate them: 1) attract the most attention ______________________ 2) available ________________________ 3)audience__________________