概念汽车实用英语毛矛概念汽车实用英语U2章节.pptVIP

PPT研究院 POWERPOINT ACADEMY * * CAR LOGO In 1932, four car makers Audi, Horch, DKW, and Wanderer merged to form Auto Union. The logo of Auto Union, four interlinked rings that would later become the modern Audi logo, was used only in racing cars. The four factories continued to produce cars under their own names and emblems. Fast forward to 1985, when Auto Union ultimately became the Audi we know today. * CAR LOGO 2. BMW In 1913, Karl Friedrich Rapp and Gustav Otto founded two separate aircraft factories that would later merge to form BMW or Bavarian Motor Works. Rapp and Otto actually had little to do with BMW’s manufacturing of cars. Josef Popp, Max Friz and Camillo Castiglioni were the ones who played big roles in making BMW a modern car manufacturer. * CAR LOGO The circular BMW logo was a representation of a spinning propeller of a Bavarian Luftwaffe. At the time, aircrafts were painted with regional colors and the colors of the Bavarian flag were white and blue. It is said that the pilot saw the propeller as alternating segments of white and blue, hence the logo. The roundel was a nod to Karl Rapp’s original company. * CAR LOGO * During World War I, BMW was a major supplier of airplane engines to the German government. After the war, Germany was forbidden by the Treaty of Versailles to manufacture airplanes and BMW was forced to change its business: it first made railway brakes before making motorized bicycle, motorcycles and cars. CAR LOGO 3. Buick The Buick Motor Company was founded in 1903 by David Dunbar Buick, a Scottish-American inventor who invented the overhead valve engine. If you didn’t recognize the name, you’re not alone — but remember this: Buick, a high school drop out founded a company that later became the world’s largest auto company, General Motors. * CAR LOGO At 15 years of age, Buick dropped out of school to work for a plumbing fixture manufacturer. When that business failed, Buick and his friend took it over — but within a few years, Buick ha