英语口语双十一课件.pptxVIP

The Day Of Double 11 Some Pictures Background Tmall began to hold the commodity promotion on november 11,2009.At first ，the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce Festival,even influences offline stores . Price analysis Cost analysis Utility analysis Consumption of herd mentality analysis Demand analysis Five analysis Demand analysis The rising of consumer’s income has increased the demand 2. The rapid growth of Chinese netizen has stimulated the internet marketing promotion The rapid development of logistics Cost analysis 1 2 3 4 Paying rent on a regular basis is not necessary E-commerce businesses generally do not require a lot of inventory. Lower labor cost Irregular tax. Utility analysis From the perspective of consumer surplus, consumer buying behavior are mainly under the influence of consumer surplus. When the price decreases, the more consumers are willing to buy ,the more surplus consumer will get. Pricie analysis Click to add Title Mantissa pricing strategy.   Discount pricing. Three strategies Consumption of herd mentality analysis Content Click to add Text Click to add Text Click to add Text Conformity of thought refers to individuals who are consistent with the majority of people in a social group of invisible pressure ,unknowingly or involuntarily . TMall publicize itself through the Internet, television and other multimedia in order to make promotions and create a very festive atmosphere. Under the influence of a lot of the original TMall loyal consumer groups, many consumers who do not often use the online shopping will participate in the activities. The power of conformity will help Tmall to win more consumer groups and improves the sales of TMall. Thank you ！ 讲稿 Good afternoon erveryone。Today my topic is the day of double 11. First let’s look at some pictures.they reflect promotional activities of double 11 一、