苏州大学新闻传播学院传播学考研考试历真题().docVIP

苏州大学新闻传播学院传播学考研历年真题（2004-2007） ?2000年：? 苏州大学2000年攻读硕士学位研究生入学考试试题学科、专业：传播学???研究方向：????考试科目：大众传播理论一、名词解释（每题5分）1、依附理论（dependency?theory）?2、加权??3、法兰克福学派???4、沉默的螺旋假设??5、知识鸿沟理论（knowledge?gap?theory）?6、媒介帝国主义（media?imperialism）二、问答题（任意选3题，每题10分）1、符号互动理论(symbolic?interaction)的主要内涵及其发展沿革。2、传播有限效果论的主要观点。3、哥伦比亚学派与耶鲁学派的主要代表人物、观点及研究方法的差异，简介其各自具有代表性的研究项目。4、何谓受众调查？其常见步骤有哪些？如何减小误差？试在方法上加以阐述。5、试述麦克卢汉媒介观的主要内容并结合网络时代的特点，谈谈你对其观点的理解。三、分析论述题（每题20分）1、97年以来各地方电视台娱乐节目如《幸福快车》、《开心60分》等创下了很高的收视率，与此同时，一些电视剧如《还珠格格》、《鹿鼎记》、《康熙微服私访记》等在一些地方台也创下了收视新高。他反映了90年代以来观众欣赏趣味的一些变化：一重休闲，娱乐，二重趣味性，三重世俗化。对这种文化现象学术界众说纷纭，请你结合有关传播理论，对这一文化现象作一深入的分析。2、阅读下列材料，并结合有关媒介功能理论和传播控制理论对其加以分析阐述。（此题外国语为非英语者可以不做，但问答题5题必须全部做）。A?prime?example?of?media?fission?is?the?Gary?Hart?case.?This?presidential?hopeful,?hampered?by?rumors?of?womanizing,?challenged?reporters?in?1987?to?follow?him?around?and?prove?to??themselves?that?there?was?no?truth?to?the?reports.?The?Miami?Herald?took?up?the?challenge.?It?s?newspersons?saw?Hart?entering?a?borrowed?Washington?abode?at?night?with?a?young?attractive?woman.?She?did?not?reappear?until?the?next?day.?The?Miami?Herald?reported?it,?and?a?media?flap?was?underway.The?chain?reaction?was?all?but?instantaneous,?like?frontier?justice?at?the?end?of?a?rope.?Other?newspapers?ran?their?own?stories.?Syndicated?columnists?wrote?of?other?unnamed?Hart?playmates.?Television?audiences?observed?the?sad?faced?Mrs.?Hart?as?she?told?reporters?that?if?she?did?not?have?a?quarrel?with?her?husband?over?his?behavior,?she?could?not?see?that?it?was?anybody?else?s?business.?And?yet?more?and?more?media?made?Hart?s?personal?behavior?their?business.?Bitterly?blaming?the?media?(he?did?not?blame?himself?until?months?later),?Hart?stepped?out?of?the?race.?Meanwhile,?microphones?were?stuck?in?the?face?of?other?would-be?candidates,?and?they?were?solemnly?asked,?before?the?national?television?audiences,?if?they?have?ever?committed?adultery.Was?this?the?business?of?future?voters??Or?was?it?media?fission,?one?media?unit?aft