企业多元化战略问题研究.doc

本 科 毕 业 论 文--以我国企业的多元化为例Enterprise diversification strategy research problems -- To our country business enterprise of diversity as an example 作 者专业 二〇年月　　在写论文中，同学给我论文的资料查询和论文格式，感谢他们！　　感谢贵州财经大学工商管理学院的领导和老师们！　　路漫漫其修远兮，吾将上下而求索。我愿在未来的工作中，以更加丰厚的成果来答谢曾经关心、帮助和支持过我的所有老师、同学、朋友。  企业多元化战略问题研究 --以我国企业的多元化为例 摘要多元化经营已成为当今企业的一种重要的战略思想运营良好的多元化经营策略是企业发展壮大的良策，但盲目的多元化经营又使很多的企业沦入困境，成为制约企业发展的瓶颈。正确评估企业的经营环境多元化经营战略在实施中的最大难题就是“度”的把握“适度”多元化战略的选择就是要求企业应考察企业核心竞争力与所选择的业务是否匹配，分析企业的主业优势能否对所选择的多元化业务提供资源上的支持。本文研究企业进行多元化经营时，并提出实施企业多元化。关键词经营战略主业优势经营环境企业核心竞争力 Enterprise diversification strategy research problems -- To our country business enterprise of diversity as an example ABSTRACT：Diversified management has become the enterprise one of the most important strategic thinkingOperation of diversification strategy is the good enterprise development and expansion of the good, but the blindness of the diversified management and make a lot of enterprise fall into real trouble, become the bottleneck of restricting enterprise development。Therefore, diversified business strategy in the implementation of the biggest problems is degrees hold, moderate diversification strategy choice is requests the enterprise shall examine the core competitive force of the enterprise and the choice of a business is matching; Analysis of the advantage of its enterprise can choice of diversified business support to provide resources; Right evaluation of enterprise business environment; The scale of the enterprise existing have diversify conditions. This paper studies our country enterprise diversify operation of the error, and puts forward some Suggestions of implementing enterprise diversification strategy. KEY WORDS：Diversified management strategy；Main advantage；management environment； The core competitive capacity of enterprises；resources 目 录 摘要………………………………………………………………………………………………III目 录………………………………………………………………..…..………………………IV 1 绪论……………………………………………………………………………………………..1 1.1研究意义……………………………………………………….……………