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哈尔滨商业大学毕业论文 大规模定制下的企业组织结构设计 学 生 姓 名 杨丽颖 指 导 教 师 宋国宇 专 业 工商管理 学 院 工商管理学院 2008年6月9日 Harbin University of Commerce Graduation Thesis Design of the Organization Structure of Enterprise under the Mass Customization Student Yang Liying Supervisor Song Guoyu Specialty Business Management School School of Business Administration 2008-06-09 毕业论文任务书 姓名：杨丽颖 学院：工商管理学院 班级：2006级1班 专业：工商管理 毕业论文题目： 大规模定制下的企业组织结构设计 立题目的和意义： 目的：1970年，托夫勒在《未来冲击》一书中提出了一种新的生产方式设想：以大规模生产的成本和效率提供满足顾客特定需求的产品和服务这种设想经过企业界的实践和理论界的研究逐渐演化成了大规模定制生产方式随着大规模定制生产方式的产生原有的适应于大规模生产方式的组织结构表现出极大的不适应性根据钱德勒的“组织结构服务于组织战略组织结构应该跟着战略变”这一著名观点实施大规模定制战略的企业需要对原有的组织结构进行变革构建出一种适应于大规模定制的组织结构使之适应于大规模定制毕业论文： 年 月 日 摘要 Abstract Organization structure and competitive strategy are relations between form and function. The change of the competitive strategy must require the change of enterprises’ organization structure, so the traditional organization structure of types of department was eliminated progressively under the new competition situation. What kind of organization structures should be set up in order to support mass customization strategy is the subject matter. First, introduced the large-scale production and discussed the necessity of mass customization strategy, then it explains the relationship between mass customization and organization structure. The conventional and specific factors of the organizational structure of mass customization design are discussed, which analyzes the principles of the organizational structure of mass customization design, by contrast analysis, plot analysis, theory and the example unify method, conclusion is drawn the best model to implement mass customization business strategy: Dynamic alliance network organizational structure, and had proposed the viewpoint for mass customization enterprises