Audi+A3方案for区域20140316.pdf

A3 上市投放活动 Audi A3 Launch Event 奥迪销售事业部市场部2014.3.5 全新奥迪A3家族投放活动规划All New A3 Launch Event Basics ► 发布会时间 Launch event ： March 21st -28th ，8场 ► 地点 Location ： 上海 Shanghai ► 嘉宾人数Guests ： 3000人（媒体、经销商、客户、VIP等） 3000Pax (Media, Dealers, Client, VIP, etc) ► 投放形式Form of Launching ： 新产品上市，品牌体验，娱乐表演、生活方式体验 New product launch, brand product experience, life style, entertainment experience 2 2014/3/21 未来的趋势Future Trends 人类不断向前探索未来，未来的趋势是数字化的，年轻化的，全球化的…是Faster, Smarter, Sharper, … ，今天未来被重新定义 Human explore the future continuously. The future is digital, young, global, also it’s Faster, Smarter, Sharper, … Today you’ll witness the future is redefined. Feminization Age-quake Urbanization Globalization Simplexity Digitization Sustainability 3 2014/3/21 未来的产品A3 Future Product A3 奥迪不断创造属于未来的产品，奥迪科技不断创新，更高效的引擎，更少的排放，更智能的系统，更安全的驾驶… 奥迪坚持突 破，奥迪是未来科技先行者。全新A3 ，是依据未来趋势设计的产品 Audi leads in future product creating. Audi technology innovates rapidly from the very first day. Faster engine, lighter emi ssion, Smarter system, Safer driving… Audi, with the spirit of Vorsprung, leads the future and changes everything. All new A3 are designed based on future trends. 4 2014/3/21 未来的用户Future Customers 面向未来的产品全新奥迪A3家族也是为面向未来的用户所打造的。The future product A3 is made for future customers. “科技追逐”Tech pursuing “尝鲜”love new things “重视品牌价值” “个人挑战”Personal challenge emphasis on brand