模式再造（Model Reengineering）.docVIP

模式再造（Model Reengineering） A model to open up a market, a model to sell fire, a product, a model to build a brand, a model to create a miracle. Many commercial wonders of today have fully proved this. An original and successful operation and marketing model can not only save an enterprise, but also create a new world. The importance of a model to an enterprise can be valued almost as much as capital or technology. There is no doubt that todays market is a terminal is king of the era, Suning, Gome rely on its powerful terminal chain stores and terminal market share, change the home appliance industry, the inherent distribution pattern; disk drive sales mode of Kouzijiao liquor industry has not only created the original story, also led the entire liquor industry marketing mode change. For enterprises, what kind of terminal model of marketing and sales, management, directly determines the performance of enterprise performance, or even sustained development. Shi Yuzhu stage a comeback, its ideas and methods (at the time, perhaps the only approach called it) can not be said is not a successful marketing model reengineering. Only a few hundred thousand dollars, but dare to peep at the national health care market, how to do? Nor is it impossible. Concentrated fire, a strong sales, this is the core idea of this innovative model, and then continue to roll, roll to roll around the country, Shanghai, melatonin, Shi Yuzhu once again created a new miracle on the market Chinese commercial hegemony. Here, business model innovation, not only to solve the enterprise in the initial start-up funding difficulties, and is also a strategic breakthrough, breakthrough the traditional marketing methods, not the first big city small city after radiation, but the first to attack the small city, after gradually cut into the center of the city. Of course, this method has its particularity at the time, but at least it provides us with a train of thought. In fact, any enterprise has its own partic