杂志、期刊封面印前设计的基本要素及理念（Basic elements and concepts of prepress design for magazines and periodicals）.docVIP

杂志、期刊封面印前设计的基本要素及理念（Basic elements and concepts of prepress design for magazines and periodicals） Basic elements and concepts of prepress design for magazines and periodicals First, the elements of the cover design Although some of these periodicals have added plastic wrappers for secondary packaging to show high quality, they mainly show their promotional effects through the cover. The cover design is still the hardware of the Journal image. Successful cover design must have the following elements: Prominent logo, title, readers recognition, memory readers to this print special art symbol, lay a good foundation for brand building. Must meet the content of this period, there are guided reading role. The choice of pictures, fonts, font size, and the use of color should be coordinated with the content of this issue. Reflect their own style, in continuity, change in the embodiment of the overall unity. In the absence of mature, lack of sufficient market survey or publication location without major changes to the situation, had better not changed the cover design style, make the publications to unfamiliar faces in front of the reader, this will greatly affect the issue of the publication. Overall coordination, unity, eye-catching, the atmosphere. ID, name, date, bar code and other elements and the main image constitute the perfect picture, there is a clear visual focus, sense of hierarchy. Strong. Should not be too complicated, garish. Two, the cover design of four important concepts, 1, clear positioning The establishment of a periodical, the first thing to consider is positioning, positioning accurate, in order to win the market. But we usually refer to the positioning, often refers to the content positioning, price positioning, target readers positioning, and ignore the cover of the positioning. True, the cover is for content, and it must be closely aligned with the content. But the cover itself should be clearly defined. Journal content and cover positioning, both n