最复杂的理念最巨大的管理企业（The most complex concept; the biggest management enterprise）.docVIP

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最复杂的理念最巨大的管理企业（The most complex concept; the biggest management enterprise）.doc

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最复杂的理念最巨大的管理企业（The most complex concept; the biggest management enterprise）

最复杂的理念最巨大的管理企业（The most complex concept; the biggest management enterprise） Yesterday, I to the northern city of WAL-MART buy shopping card, occasionally look back, there is a big picture in front of the counter, is the founder of WAL-MART, Sam, you are his words: if we carefully do their thing, take good care of our customers, we will carry out is infinite. Very large words, maybe a lot of people will be annoyed, WAL-MART put the words almost can be heard every day, everyone should understand the words the cost of enterprise culture and put them in the companys most prominent central. In fact, WAL-MART is relying on this sentence from a small supermarket to carry out to todays super wholesale giant. Some time ago to a friend, he opened a new company. I have a door, a young girl on the front desk of the invention is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed in cutting experience marketing. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life