中间商的出路接近式管理发展（Outlet of middlemen; proximity management development）.docVIP

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中间商的出路接近式管理发展（Outlet of middlemen; proximity management development）.doc

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中间商的出路接近式管理发展（Outlet of middlemen; proximity management development）

中间商的出路接近式管理发展（Outlet of middlemen; proximity management development） Shoe branch operation and regional agent sales, in the end who is the winner? This topic is best explained by the brand A theory. Because companies and agents choose too wide, not an angle or a few common factors to be non conclusive, the author from a theoretical height to be summarized, in a common direction for the industry to share. Brand A type theory is the author of Zheng Jinhui after years of market experience first, after a long summary of the original, that the brand A type theory: A (from English approach the first word) which means close, integration of brand A type theory is the enterprise resources close to customer demand to the whole business activities, in the process, constantly improve the brand and enterprise sustainable development. Let customers from the link in all aspects of the A management, to enjoy the real good service. In the brand A type theory, close is a keyword, it is also suitable for channel format, the shortest straight line between two points, close type management, branch of the footwear and agent sales have a certain guiding role. The author makes a sample survey on the current situation of branch office or agency operation in the market in 2006: Mens business generally in decline, especially the shoes sell well, generally speaking, the regional distributor customers a total of more than 50, the effective number of customers about 15, the number of counters 3 stores, shopping malls, shopping malls around 4 rooms, not a retail shoe. The overall style in dress shoes, all kinds of casual shoes accounted for a certain proportion, because the shoes do not have the market, resulting in a relatively sluggish state of the market, but also some people said that the increase in prices, abnormal weather, industry, pile up in excess of requirement alternatives (such as iconic products etc.) and other macro and objective factors leading to decline in sales; others said, no