Combat- small but beautiful electronic business strategy（战斗u2014u2014小但美丽的电子商务策略）.doc

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2017-09-05 发布于浙江
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Combat- small but beautiful electronic business strategy（战斗u2014u2014小但美丽的电子商务策略）.doc

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Combat- small but beautiful electronic business strategy（战斗u2014u2014小但美丽的电子商务策略）

Combat: small but beautiful electronic business strategy Research papers Download News: Ma’s “small is beautiful” e-business strategy, in electronic business platform continued closure of network competition vomiting spell price in 2013, has suddenly become the whole electricity supplier industry and traditional enterprises are most concerned about the direction of .2013 years of Chinese e-commerce, has been subdued, slightly dull, and the media, businesses, electricity providers praised the “small is beautiful” sound is a wave after wave. The author believes that the gross margin continued to decline, costs continued to rise, the market continued competitive market environment, there is no huge business venture or platform, to build a large-scale electronic business platform or platform, already is a myth. “Small is beautiful” strategy is sharply broke the deadlock, suggesting that companies must first reduce investment, to ensure survival and then figure subsequent development. But in the pursuit of “small is beautiful” in the process, we must adhere to a few points: A small but beautiful is the pattern is not a slogan The traditional business model for electricity companies, the environment scanty, led to the marketing blindly, we must first understand that “small is beautiful” what it is. Said bluntly, it is to make companies adhere to industry segments, products, segmentation, target population subdivision, by investing less, teamwork, fast service will be able to stabilize the electricity supplier industry survival and development of the business model, it can be said that a marketing strategy even said that focusing only packing a month explosion of products, and give full line of products to promote, you can also call it small is beautiful because it is fixed for the crowd, it costs are relatively lower. However, many enterprises in promoting the “small is beautiful” in the process, not use it as a guide enterprises engaged in electronic bus