Combat- 4P marketing rules interpretation method of operation（战斗- 4 p营销规则解释的操作方法）.doc

Combat: 4P marketing rules interpretation method of operation Research papers Download news: Each operator who will have their own way of thinking because everyone is different, I like to think from a marketing perspective. Marketing approach can be summarized as: Product (product) Dian Price (price) Dian channels (place) Dian promotion (promotion), referred to as the 4P rule. below 4P law specifically talk about how to operate electricity supplier. A Dian products. Electricity supplier from experienced operators who can be found, they put about 40% of the energy spent on products above, why the product so important. Called know ourselves and know yourself, as an operator, you should know: 1 Dian classification of the product in the home must have a clear navigation, if even this is not fitting to do, it really would be a disadvantage, I do not know what kind of spider Qi Ge, but clear navigation on the web collection and buyers shopping experience is certainly very good. 2 Dian merits of the product. Must be careful to analyze, standing on the buyer’s perspective, try to figure out the psychological buyers you selling point is, we must highlight their highlights, where your weaknesses, through what method to buy Home dilution concerns the hearts of these details inside to spare no effort. How do I know the merits of their products, on the one hand from their own understanding of the product, on the other hand to make timely customer service to do a return visit, or guests consultation, issues in relation to the product to find out, of course, the interesting point analysis out to do in the future to further highlight and publicity. 3 Dian product positioning. Every product has its own position, this sentence is absolutely wrong, especially in the electricity supplier for the country or even the world of this field by index really serious customers for each product are What kind of person, then you should make the details page of these people like