Combat- 11.11 Taobao sellers on how to prepare for the carnival-（战斗- 11.11淘宝卖家如何准备狂欢）.doc

Combat: 11.11 Taobao sellers on how to prepare for the carnival? Research papers Download news: a Market Analysis Marketing has a twenty-eight theorem: 20% of product sales brought 80 percent, while 80 percent of products are only bring 20% #8203;#8203;of sales, 20% of the market to bring 80% of sales, 80% of the market bring 20% #8203;#8203;of sales. This profit tells us how important selecting the right products. certainly there are some products, relatively speaking, it is less Taobao similar products, buyers are more, less competition and better profits. Therefore, we first preparations double 11, is to carry out market analysis. Second, the pricing strategy Why is the pricing strategy in second place? This is because, after the market segments identified, pricing of products on the market segment is subdivided once again as all customer segments are divided into high spending power, the spending power, low consumption power, on this basis, we then people are willing to pay for each consumer prices were screened to determine one of the most competitive price, and accordingly select the appropriate product. Third, the brand design A commodity, customers see is the price of the product, but from a deeper point of view, the price is an integrated thing. A product, he brought spiritual comfort, brand honor, and commitment to quality with suitable , packaging, customer service, logistics, etc., constitute the integrated value, the price of this integration on the brand. customers pay the price, that is, the brand value. Four, title design No matter how well the previous steps we have good, regardless of how well we step back a good, but, if we improperly title, keyword selection inappropriate, it will not bring traffic, even if they use the train to push. Therefore, we must go to study customer habits, they will choose what keywords to search for treasure, they need us to tell them what information, etc. in the title. Five, promotional prog