Chinese enterprises far-reaching marketing trend of（中国企业影响深远的市场营销的趋势）.doc

Chinese enterprises far-reaching marketing trend of 2012, most Chinese enterprises, is not better than a year. Regardless of market issues, management issues, whether it is investment or financing problems, the majority of companies are facing unprecedented pressures and challenges, in the end go already have to think about the core issue. Years of marketing consulting, marketing problems and development trend of multi-industry contacts, I have an idea recently leisurely, would like to summarize the observed marketing trends and characteristics, and those concerned with marketing, focus on strategic, committed to the brand construction entrepreneurs to share, to reach a valuable role change with progress. Trend: “Petty groups scale, is leading a new consumer era. Statistics based on the Euromonitor information and Morgan Stanley, China’s low-income groups are rapidly reduced the size of the middle and upper income groups in a rapid increase in the middle and upper income groups in 2020 will total close to 80% of the residents. According to the China Urban Development Report gt;gt; lt;lt; 2011: the urban middle-income class in 2009 reached 230 million people, accounting for urban population of about 37 percent, the report predicts that from 2010 to 2025, China’s urban middle-income the proportion of class size will be an annual rate of 2.3 percent expansion of 2020 will be close to 47% in 2023 may exceed 50%, the proportion of the urban middle-income group in 2019 may for the first time more than the low-income city The so-called “middle, two small,” “olive” social structure will be the first. These two sets of data and forecasts, we have reason to believe that Chinese society has formed a “petty groups, and increasing at an alarming rate. So, in the end what does it mean? I think means that the consumer era of change. Because this part of the population, most are trained in vocational education, or even a lot of people study abroad experience, compare a