Characteristics of the highly educated audience behavior（受过高等教育的受众行为的特征）.doc

Characteristics of the highly educated audience behavior “Young” and “vitality”, “receptive to new things,” comfortable “working environment” and “mental-based” and “social responsibility”, rich in leisure entertainment “often used as the label of the highly educated audience. They were advocating mainstream values #8203;#8203;of society today, concerned about the mainstream culture, ability to learn new things, new media has a strong ability to accept a higher appreciation of the pursuit of a higher quality of life, they are TV shows production and broadcast institutions special attention to the target audience. From the viewing angle to resolve the ratings of the highly educated population law (this study, highly educated audience with a university education and above the crowd. Quite different from the specific structure of the audience, highly educated audience structure and all of the above four-year-old audience structure. From the sex ratio the proportion of male than female, highly educated audience, from the age structure, highly educated audience young viewers under the age of 44 to occupy the main, 25-34 years accounted for 37.5% of the visible, highly educated audience partial younger. from the occupational and income structure, 80% of highly educated audience-the-job work, the remaining 20% viewers the highest proportion of unemployed to retired personnel of the dominant audience-based, personal monthly income of 1201-2000 yuan. these structural features and the multiple effects of the current media environment is a highly educated audience a unique viewing experience, this article summarized as the following six: A highly educated audience measurement to reduce With advances in technology, 3G technology continues to mature and development, more and more convenient means of access, network penetration rate rising, the new Media Stream TV viewers as the representative of the Internet has become an indisputable fact, highly educated audience