China market trend analysis of network marketing（中国网络营销的市场趋势分析）.doc

China market trend analysis of network marketing Research papers Download information: the end of 2009, Chinese Internet users reached nearly 400 million numbers. Ranked first in the world, with the huge number of Internet users, has brought great opportunities. In the United States and Europe, 90% of enterprises have established their own Web site, through the network to find their own customers to find desired products, it has become a habit and if companies want to buy something, especially first-time purchase, it will be preliminary online search and selection, further contact with the supplier. online huge consumer groups, particularly changes in corporate business practices, to network marketing has provided a broad space. Internet marketing across time and space is certainly a “heavy artillery” and would have an enormous impact on the marketing. According to data released by DCCI, 2005 -2009, the total market launch of Network Marketing increased from 6.09 billion yuan to 26.22 billion yuan, the annual compound growth rate of 44.05%. 2012, the market launch of Network Marketing will total 53.26 billion yuan, annual growth rate of 30%. From the launch enterprise contract scale, invested 5 million yuan and more customers take the network marketing market share of 64% from 2008 to 2010 decreased 60%, 200-500 million customers proportion remained stable, put a small than 200 million customers grew from 17.4% in 2008 increased to 20.5% in 2010 rose significantly. From the future development trend, China’s Internet marketing trends, mainly in the following areas: (1) network marketing as the most important part of e-commerce Since the second half of last year, many well-known e-commerce service providers are in network marketing in its emphasis on the importance of the service process, and launched a complete online marketing products and services online from the current demand for domestic enterprises point of view, the network Marketing remai