f2c之痛错把价格当主打（F2Cs pain the wrong price hit）.docVIP

f2c之痛错把价格当主打（F2Cs pain the wrong price hit） The price is not the future of streaking In sales and marketing second year period channel version F2C: pain in flat channels but eventually hurt the price of a text, the drill carat channel revolution was almost reform his life quite touched. The protagonist diamonds carat company to do low price on flat channels, why has lost a profit and discount brand? Diamond is a highly emotional sustenance component of consumer durable goods, not the relationship between price and sales and supermarket price promotions will be able to attract egg 100 meters compared to queue. Its hard to imagine that a gentleman would excitedly to his fiancee said: dear, I well give you a half ring amoy! Diamond carat F2C model, its advertising, pricing strategy, product design, service and other basic failure, even ignoring the most important diamond sales customer experience, F2C will become the discount sale, although earned popularity, but the loss of wealth. F2C is a kind of exploration enterprises to cope with the rising cost of the channel, but its focus should not be limited to the channel cost problem itself, but in the use of different marketing to better serve customers, improve customer satisfaction and reputation, so as to enhance the performance and profit, thus reducing the channel cost. In short, F2C is a new marketing model for reducing the channel cost is the result. Do not reverse causality. Otherwise, next door to open a retail price 40% F2C shop, you must immediately. Carefully taste, F2C pain, pain is actually old medicine in the new gourd, with low price to win the competitive advantage, and it has proved to be losing. Observation of the FMCG industry, from the prefecture level agents flat for the county agency, that part of the price of space savings, never discount to consumers in the retail price, but to enhance the profits of the manufacturers and do the basic service market. Therefore, the purpose of F2C flat is never a s