2005年春节食品礼包市场调查分析（Investigation and analysis of Spring Festival food gift market in 2005）.docVIP

2005年春节食品礼包市场调查分析（Investigation and analysis of Spring Festival food gift market in 2005） According to statistics Chinese food gift market size of 60 billion yuan, and belongs to the kind of the leisure food package accounted for roughly 10% of the weak. This is a snack food industry market, the most fertile but for many companies accustomed to the circulation and marketing package specifications, this market is not easy to operate. Even in the recent 2005 Spring Festival this market is still in a dispersed state, it also contains a part of the economic function have gift package or packages. Want the 600g spree across the board, during the Spring Festival in 2005, a conservative estimate contributed 3 hundred million of the performance for the want (if coupled with its several Division of the economic package and other forms of gifts if the performance of at least 4-6 billion). In the Spring Festival before and after 3 months of time, want spree has become Nanjing Suguo supermarket sales of one of the largest single product. In the snack food industry price war frequent profits continue to dive in, want out of a high profit Road (the profit rate in more than 30% packs). With the extension of the product line and want new advertising market to the massive bombing, many leisure food manufacturers and channel value, 2006 Spring Festival, the market must be haoxiliantai. Then the market in the end what is it? Overview of the overall package Market The three line and showed a trend of the 2005 Spring Festival gift market, the general category Wine permeability permeability curve: The first line Wangwang package series, the highest penetration rate, is the mainstream, is the first brand, is a truly national brand. But the market does not package pioneer, or consciousness guide, want is the representative of the high grade. The second more than good and the little prince as the representative of a food is second brands, one is the rapid development of the brand, they are