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The State Of Mobile Banking, 2015 Kofax(移动银行,2015 Kofax)
FOr EBusinEss CHAnnEL strAtEgy PrOFEssiOnALs
The State Of Mobile Banking, 2015
Landscape: The Mobile Banking Strategy Playbook
by Aurélie L’Hostis and Peter Wannemacher
October 13, 2015
Why read this report Key takeaways
Mobile banking continues to gather momentum Mobile Banking Is Growing Strongly,
across developed countries, fueled by rising Displacing Online Banking for everyday Tasks
smartphone use and the steadily improving Mobile banking continues to gather momentum,
supply of mobile banking from banks worldwide. fueled by rising smartphone use and the steadily
We expect mobile banking to continue growing improving supply of mobile banking. Consumers
strongly over the next few years, displacing online are progressing from simply checking their
banking for everyday tasks. to encourage and account balances or locating an AtM to more
profit from that growth, eBusiness executives complex interactions such as transferring money
must use mobile to engage customers and drive and making bill payments on mobile.
sales. Many banks need to think of mobile as
Digital Banking Leaders Serve customers In
more than just a channel. eBusiness executives
Their Mobile Moments
can use mobile technologies to create new
Banks in developed economies are offering
sources of value for customers and use context
a growing range of mobile functionality that
to deliver more relevant and engaging customer
helps customers keep track of their finances,
experiences. this report forms part of our mobile
make paym
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