SM case study Welcome to UPS Supply Chain （SM案例研究欢迎UPS供应链）.pdfVIP

SM case study UPS Supply Chain Solutions Nikon Nikon Focuses on Supply Chain Innovation — Consumer Goods and Makes New Product Distribution a Snap Top consumer goods manufacturers now recognize that success requires GEOGRAPHIC AREA SERVED more than just making market-leading products. Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in United States, Latin America and precision optics, 35mm and digital imaging technology. So it’s no surprise the Caribbean that when the company saw the next big trend in photographic technology —digital cameras—they were ready to deliver with some of the most advanced product designs in the marketplace. But to ensure that retailers CHALLENGE could meet the demand of tech-hungry consumers and professional photographers, Nikon, with the help of UPS Supply Chain Solutions, Design and implement new reengineered its distribution network to keep them well supplied. distribution strategy to introduce Nikon product line. Client Challenge To support the launch of its new digital cameras, Nikon knew that customer service capabilities needed to be completely up to speed from the SOLUTION start and that distributors and ret