Managing Innovation – Vol. I Ibscdc（管理创新u2014u2014我Ibscdc卷）.pdfVIP

Case Studies on Managing Innovation – Vol. I Edited by Nusrath Jahan Maldar Rajendar Singh Rathore Icfai Business School Case Development Centre Icfai Books # 71, Nagarjuna Hills, Punjagutta, Hyderabad – 500082 Icfai Books # 71, Nagarjuna Hills, Punjagutta, Hyderabad – 500082 Andhra Pradesh, INDIA Phone: 91 - 40 -91, Fax: 91 - 40 - e-mail: icfaibooks@, ibscdc@ Website: /books, © 2008 The Institute of Chartered Financial Analysts of India. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic, mechanical, photocopying or otherwise – without prior permission in writing from The Institute of Chartered Financial Analysts of India. While every care has been taken to avoid errors and omissions, this book is being sold on the condition and understanding that the information given in the book is merely for reference and must not be taken as having authority of or being binding in any way on the authors, editors, publisher or sellers. Product or corporate names may be registered trademarks. These are used in the book only for the purpose of identification and explanation, without intent to infringe. Case studies are intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Copies of individual case studies are available for purchase from ISBN : 81-314-0603-2 Editorial Team: Subha Dharmapuri Visualiser: Ch. Yugandhar Rao Designer: K. Sreehari Rao and P. Damodara Siva Prasad Case Title Page No. Case Studies on Product Innovation Breakthrough Innovation Segway