大学中拉赞助的技巧（College sponsored skills）.docVIP

大学中拉赞助的技巧（College sponsored skills） College sponsored skills 2008-01-21 14:49 In my opinion, sponsorship can be divided into four stages: planning, negotiation, implementation and feedback. Each stage has different work focus and coping methods. I. planning phase. First of all, the goal of the plan should be clear: convince the other person to establish a cooperative relationship with you. How to convince? Thats the crux of the matter. In my opinion, the whole process of persuasion is based on the feasibility of cooperation between the two sides, that is, after analyzing the advantages and disadvantages of both sides, we will propose a cooperation program that will benefit both parties. (1) what does the party need? Although the demand is not the same, but after all, it is very clear that the other party, hope to generate publicity benefits through cooperation, and bring economic benefits; want to invest 1 dollars can bring him 10 pieces or more income (part of a complex relationship between Sponsorship activities on the other.) (two) what are our advantages and how can we make full use of them? This is the answer to the previous question, which is the basis for persuading the other person to cooperate with you rather than with him. (three) combining the two, analyzing the foundation of the cooperation between the two sides, and putting forward the cooperation scheme that ensures the publicity benefit of the other party at least, that is, the plan. Of course, before planning, we should first investigate and study, and find partners with greater feasibility, as far as possible. In looking for partners, we need to consider our strengths and our points of view. For example, the school radio has advantages of publicity; the association also have different features, such as computer to Computer Association; the Football Association for sports equipment franchise; Bodybuilding Association, Fashion Association for girls, go to beauty salons, fashion makeup and other busine