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About the HKTB
The Hong Kong Tourist Association (HKTA), which was established by 1957
Government Ordinance in 1957, was reconstituted as the Hong Kong 200141
Tourism Board (HKTB) on 1 April 2001. Unlike the former HKTA, which
was an association of members, the HKTB has no affiliation to any specific
sector or organisation within the industry and is able to support the
interests of Hong Kong’s tourism in its entirety.
The primary responsibilities of the HKTB are to market and promote Hong
Kong as a destination worldwide, as well as to take initiatives to enhance
visitors’ experiences upon their arrival. These include making
recommendations to the Hong Kong Special Administrative Region (SAR)
Government and other relevant bodies on the range and quality of visitor
facilities.
The HKTB’s missions are to maximise the social and economic
contribution made by tourism to the community of Hong Kong, and to 2001
consolidate Hong Kong’s position as a unique, world-class and most
desired destination.
The six objectives of the HKTB, as defined under the Hong Kong Tourism
Board Ordinance 2001, are:
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