网上4s店汽车网络营销整合平台（Online network marketing integration platform Automobile 4S shop）.docVIP

网上4s店汽车网络营销整合平台（Online network marketing integration platform Automobile 4S shop） Part of the content of the paper published in the sales and marketing (Marketing Edition) 2009 Fourth Online shop: Automobile network marketing integration platform Auto 4S shop has become the main channel of car market. In recent years, with the development of information technology, especially the popularity of the network, greatly broadens peoples access to information channels, and the network has almost become the main channel for consumers to understand automotive products and brands, consumers through the network to understand the car market, the choice of models and businesses etc.. After the car dealers began to take the network marketing of this new marketing mode. Network marketing can give full play to the advantages of the enterprise and the customer to communicate with each other, and the enterprise can provide customers with personalized service, more humanized marketing mode is a new, interactive. The U.S. subprime mortgage crisis triggered by the financial tsunami has spread to the mainland Chinese, ferocious financial crisis produced unusually big impact to the automotive industry, automotive marketing winter has sounded the clarion call. In the face of the automobile market downturn, car manufacturers and distributors are looking for new marketing strategies and solution. By exploring the integration of various resources of the traditional 4S shop and network marketing combine automobile marketing to find a new marketing channel - 4S online store. In November 13, 2008 Sina launched its first China integration of a number of advantages of resources, to subvert the traditional marketing concept of the new Car Buying tool -- 4S online store. This is a new way of using Webex Car Buying, collaborative powerful, through the integration of text, pictures, video, audio, interactive, network navigation and other means of demonstration, completely subvert the traditional indus