城市门户网站宣传推广建议----从网站推出到（）.doc

城市门户网站宣传推广建议从网站推出到（） City portal promotion suggestions From website to well-known to form brand The website launched soon, have high visibility, and become a brand, is a lot of city website to achieve, launched a high visibility is not realistic, but in a period of time, this may not necessarily very difficult to achieve, but does not need too much money and dont forget you, as the city site, you also have a lot of available resources, such as advertising, website system etc.. It is no use waiting for success or to wait. It needs to be implemented step by step in a scientific way. First, the promotion should be clear issues 1, make sure your website is fixed Hint: regional portal site 2, specify the target users of your website: who should be your sites visitors? Tip: local people (major groups), outsiders, outsiders 3 what will the visitor leave on your website? Tip: supply and demand information, messages, flea markets, and other interactive channels. 4, what does your website want visitors to get? Tip: different target users want different services or content. 5 what does your website have to make visitors come again? Hint: content, service, or interactive channel or interactive activity 6 what do you have on your website that will allow visitors to stay? Hint: content, service, or interactive channel or interactive activity Two, content / service is the foundation of website promotion There are no visitors to the web site, except for the first person to visit and the person who is visiting again. We think it is not too difficult for people to visit your website. The problem is: let these people visit your website again. 1, for the first visit A, the most common way for Internet users to find new websites -- search engines Half a month in the website, the website login into the Internet most commonly used search engines such as Baidu, Google, a Sohu, etc., and the city site in the development of search engine according to relevant standards of design, when users